Is online video marketing all it is cracked as much as be? Is it this nice marvel that everybody MUST use of their gross sales letters and marketing supplies? Do you REALLY want to start out utilizing it (beginning yesterday) otherwise you’ll be behind the curve?
For my part, video is extraordinarily groovy.
In reality, like Web marketing pioneer Ken McCarthy mentioned once I interviewed him for a e-book a pair years in the past, websites like YouTube that supply instantaneous video distribution have made video “the brand new paper 동영상유포협박.”
And for some products/services it helps create MASSIVE gross sales.
However is it the marketing “messiah” some declare?
I do not suppose so.
It is extra like particular results for motion pictures. Sure, plenty of folks prefer it. Sure, it is attractive. And sure, it may well make folks “ooohh” and “aaahhh”.
However sensible video will not make a blockbuster gross sales pitch any greater than particular results will make a blockbuster film. Sarcastically, Peter Jackson (the director of the “Lord Of The Rings” motion pictures) lately talked about this on the ComicCon.
And what he mentioned may be utilized to promoting, too:
“The entire thing about the way forward for motion pictures and expertise is, to me, it is simply an enormous crimson herring, as a result of motion pictures are all about story and character. They at all times have been and that is all that they are ever going to be about.”
Very, very true. And it is quite a bit like that in marketing as properly:
The most recent whiz-bang expertise is nice. And by all means use it if it is sensible. However what REALLY makes or breaks your gross sales and marketing is not the video or audio or textual content or no matter.
It is the salesmanship.
Get your gross sales expertise down first, and the whole lot falls in line.